Cassandre was a Ukrainian-French typeface designer, painter, and commercial poster artist. He was born on January 24, 1901 but died on June 17, 1968. Cassandre was inspired by art movements such as Cubism and Surrealism. His best work is said to have been the posters that were used to advertise travelling.
Cassandre, in his time, created typography which was well known such as the sans serif and Peignot. With the unpleasant beginning of World War II he has to partake by serving in within the French army. Whilst serving the French army he created stage sets and costumes for the theatre. When the war ended Cassandre continued within those areas and whilst doing so he also created the famous Yves Saint Laurent logo.
Examples of Cassandre's work:
Cassandre's works display a fusion of Art Neouveau's curves and the geometric abstraction of 'Cubism' and 'Futurism'. Cassandre's portray the luxurious lifestyle that was present within his time, for example, the transport. In order to create his masterpieces, Cassandre used stencils and airbrush to produce his stylized images. Although his style was a fusion of styles, Cassandre's style was typically Art Deco. Cassandre believed that "Designing a poster means solving a technical and commercial problem....in a language that can be understood by the common man.", in my opinion I think that he meant that when designing a poster, one should try and take a complicated problem and design it into a simplistic form that anyone can understand whilst trying for the message within the poster to not lose value. I like the way Cassandre integrates his typography within his posters because it doesn't allow the eye of the audience to sway away from the poster, so who ever is looking at the poster doesn't have to feel like they either have to look at the text or the image.
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